Digital Marketing Specialist Program

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About Course

The Digital Marketing Specialist Program is designed to educate students in the area of Digital Marketing, including an overview of different stages of digital marketing, understanding consumer behavior, the changing digital landscape, and ways to engage with the audience.

“In a technology-dependent world, digital marketing is the trending topic. From everyday necessities to automobiles and houses, most people now prefer to make purchases online. According to Google, nearly 87% of people search on Amazon or Google before buying anything. Therefore, to bring success to your business or to learn online marketing, enroll in a digital marketing course.”

The information you’ve provided highlights the importance and growing trend of digital marketing. As consumer behavior shifts more towards online platforms for both research and purchasing, the need for businesses to have a strong digital presence becomes more critical. A well-rounded digital marketing course can provide the skills and knowledge needed to leverage these platforms effectively and reach potential customers.

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What Will You Learn?

  • Digital Marketing Overview
  • Creating Business Models
  • Market Research
  • SWOT Analysis
  • Strategy Development
  • Digital Marketing Components
  • Content Planning, Writing, and Marketing
  • Creating Facebook Business Page
  • Setting up Facebook Business Manager
  • Ads Manager Account
  • Running Paid Advertisements on Facebook
  • Facebook Retargeting
  • Facebook Pixel
  • Instagram Ads
  • SEO Overview
  • SEO Ranking Factors
  • Keywords for SEO
  • Website Overview
  • Content Skills
  • On-Page SEO Using Yoast/Rank Math Plugin
  • Technical SEO
  • Google Analytics GA4
  • Google Tag Manager
  • Local SEO
  • YouTube Introduction
  • YouTube Channel
  • YouTube Videos
  • Instagram Marketing
  • Google Advertisements Overview
  • Email Marketing
  • LinkedIn Marketing
  • Marketplace Class (Fiverr)
  • Marketplace Class (Branding/SEO)
  • Marketplace Class (Upwork)
  • Marketplace Class (Freelancer)
  • Client Hunting Outside the Marketplace

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